In today’s media-saturated world, one’s identity can be an asset – and one worth protecting. The right of publicity gives individuals control over how their name, image, likeness, voice, and persona are used commercially. Whether you’re a public figure, content creator, athlete, or brand working with talent, misuse of someone’s identity can lead to costly legal exposure.
Whether you're protecting your personal brand or managing risk in a campaign, we provide clear, strategic guidance grounded in more than a decade of IP and media law experience.
We advise individuals and businesses on how the right of publicity applies to their specific situation, whether you’re building a personal brand, launching a campaign, or negotiating endorsement deals.
From influencers to celebrities and professional athletes, we draft and negotiate agreements that clearly define how someone's name, image, and likeness (NIL) can be used, while securing rights and avoiding future disputes.
Launching an advertisement or product featuring a recognizable face or persona? We’ll help ensure you have the proper clearances and permissions to reduce risk and ensure compliance with state laws and industry standards.
We counsel clients on emerging issues around AI-generated likenesses, voice replication, and digital avatars, making sure personal identity rights are respected and protected.